Lessons I've Learned About Blogging

Sunday, 11 June 2017

I have been blogging for quite a few years now, with the last 2 making a conscious effort to stay on top of it all. There are a few things that I have realised along the way that I wish I had known at the start. With the ever growing surge of new bloggers here are some things I have learned about blogging... 

If you don't love the content, people can tell.

Write from the heart, about things you are genuinely passionate about and your audience will be able to sense it in your writing. When I first started blogging it was so easy to fall in with the crowd and I found myself buying and writing about products I had no interest in. The posts were boring, vanilla, predictable pieces of content that I wasn't proud of and it was reflected in the lack of interaction compared to other earlier posts. Now I only post about what I have a genuine interest for and it shows in my writing as well as my views. 

Social media is worth the time.

I was hesitant when I first started this blog whether to have its own social media or not. I started this, as some of you will know, with my friend Savannah and we both had our own personal accounts on all social media. Looking back, it would have been much easier to create blog accounts for everything straight away as we had to play catch up really quickly when we finally took the plunge and I'm still working hard to grow my following. Having said that, no matter how difficult it is to grow my audience, it is definitely worth it. Most of my views come from people seeing my posts on social media and clicking through so its made a massive difference to growing my overall audience.

Some people won't get it, and never will.

A lot of my friends and family still don't understand why I blog or what a blog is. I have tried to show them and explain it but, in the nicest way, they just don't really care. And I'm fine with that. I'm fine with it because they are not negative about me blogging, they are happy I'm doing something I enjoy and at the same time there are plenty of things my friends and family do that I have no interest in what so ever, so we're all at the 'you do you' kind of position and it works great!

It's OK to say no.

This is kind of under the same umbrella as not loving your own content. There have been times where I have been approached by PR and companies to feature their products or attend events that are no interest to me or don't fit in with my blog. It is so tempting when people email you saying they want to send you free stuff or pay you X amount in return for a post but it's not really worth it if you have no interest in their product. People see right through it and loosing your audience for the sake of a freebie you don't even want is pointless.

If you are in it to make quick cash, you're in the wrong place.

This common misconception seems to be dying down a little now, but blogging went through a phase of being inundated with new bloggers all with only a handful of posts, expecting lots of sponsored posts and free products to come flooding in with no time and effort spent on creating and growing their brand and content. Building a relationship with PR companies and brands to the point where they want to collaborate with you, is no easy task. It takes a long time to get to the point where people take you seriously, even if you have really good content you need to spend time growing your social media following and even then a lot of it is the right person seeing you at the right time. 

What are the top lessons you have learned about blogging?

Abi xo

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